Recently, the 2013 Central China International Road Cycling Race held in Beijing conference. As the sole insurer China Life Insurance (rest assured Paul) institutions to provide full insurance coverage for the event. In this competition, China Life Insurance offers events vehicle insurance, public liability insurance and accident insurance and other staff involved in security totaling more than $ 1 billion. This is the fourth time China Life Insurance to support the event, and the first time the identity of sponsorship partners. Tour of China was established in 2010, has become Asia's largest geographic span, the longest, most regions across the road cycling race. It is understood that this is not the first time China Life Insurance funded assistance sports, and before on several occasions to participate in the network, FIVB Beach Volleyball Grand Slam tournament and other major international sporting events. Comment: Insurance Marketing is not just selling to the customer so that the ordinary way of selling insurance policies, and actively support the development of sport is also an effective way of branding.