"Olympics makes exams fun" - http://www.chinadaily.com.cn/2008/2007-06/15/content_895412.htm Olympics in the college entrance exams, 10 million high school students registered for the CEE (College Entrance Exam) in early June [quote]Exam questions using the Olympics as examples, there are probably no more efficient ways to promote the movement among youngsters. That's what Chinese had tried. These questions were found in this year's College Entrance Exam (CEE), which determines the university a student is allowed to enter and to some extent his career and salary earnings in the future. [/quote] The CCE test 4 subjects, including Chinese which that the most Olympic related questions. Filling the blanks, writing short paragraphs depending on which province they are in, and composing Olympic lyrics [quote]The CEE not only tests students' skills and knowledge, but also their enthusiasm for next year's Olympics. [/quote] another article on Beijing Olympics: "China reports cases of Olympic trademark violations" - http://www.chinadaily.com.cn/2008/2007-06/14/content_895410.htm [quote]SHANGHAI _ China may be famed for fake goods, but don't mess with the Olympics. Chinese inspectors have uncovered 1,556 cases of violations involving Beijing Olympic slogans, logos and other trademarks, a state media report said Thursday, citing figures from the State Administration of Industry and Commerce's trademark bureau. The bulk of those _ 1,128 _ were detected during 2004 and 2005. Cases those years involved goods worth 14.8 million yuan (US$1.9 million), incurring fines of 8.38 million yuan (US$1.1 million). The remaining 428 cases were uncovered since the beginning of 2006, the state-run Xinhua news agency said, but gave no figures on monetary amounts or fines involved. [/quote] They are registering the Olympic trademarks.