Wendy's Inks Deal With The Dew Tour, Creates Real Life Value Meal In "I wonder what Shaun White's thinking about this move?" news: starting next year what used to be known as the Vans Invitational, the third stop on the AST Dew Tour held annually in Portland, will now be known as the Wendy's Invitational. That's because it's been announced that Wendy's, yes that fast food hamburger joint, has signed on to become a multiyear title sponsor of the AST Dew Tour. What this means is that beyond the naming of the event Wendy's will also receive tour-wide exclusivity in the restaurant category along with the general marketing benefits of being ultra-visible at a highly attended and broadcasted event. On the other side of the equation the AST Dew Tour will get a big fat (and by all indications grease-stained) check which means both parties walk away from the table happy (and with a higher cholesterol count too). As a side note (well actually not a side note since the entry started off with a mention of this) it'd be great to see the look on a 6 year-old's face at the Wendy's Invitational when they think that Wendy has just won the Skate Vert contest at her own contest. It'll be just like the first time a stoner watches Donnie Darko. To read more on the business aspects of Wendy's and the AST Dew Tour hooking up check out the official announcement of the deal here. Publish Date: Fri, 09 Nov 2007 17:00:16 EST Read more...