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Soccer's Carli Lloyd seen as marketing darling, analysts say (Reuters)
 By Steve Ginsburg WASHINGTON (Reuters) - Carli Lloyd has the personality and grit to become the next advertising sensation but the World Cup star should start aggressively hitting the market because of the limited interest in women's soccer in the United States, analysts said on Monday. Lloyd had three goals in the first 16 minutes to lead the Americans to a 5-2 victory over Japan in the finals of the Women's World Cup on Sunday in Vancouver, British Columbia. "She has what all corporate America is searching for - humility, intelligence, a sense of drama and aggression to her game," said Rick Horrow, chief executive of Horrow Sports Ventures. More...
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