I don't know what everyone likes to use when they get sore, but this is something that I found and it works. I like it because there is no hot or cold sensation, it absorbs quickly (not oily or greasy), and doesn't stain clothes. It also doesn't stink! (there really isn't any smell to it all when you put it on). Oh, and it's okay to wrap after you use it. I'm hooked on it :-D