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PGA Tour making digital reach-out to younger audience (Reuters)
By Larry Fine AUGUSTA, Georgia (Reuters) - Golf fans surfing PGA Tour's websites and apps can now score rewards points in the golf organization's efforts to reach younger audiences and fantasy game players, a tour executive said Wednesday. More than one million daily visitors to the tour's various platforms will be accumulating PGA Tour mPoints in conjunction with SessionM in a loyalty program launched this week. "Every month millions of people come to PGA Tour.com to follow all the tournament stuff," Scott Gutterman, vice president of digital operations for the PGA Tour, told Reuters under a shady tree at Augusta National. "About 60 percent of our visits are coming to our mobile platforms, so we are looking for ways to motivate people to go around to the different applications we have." From tournament leaderboards, to scorecards of all players and specific performance statistics, to videos and interviews, Gutterman said a heavy user could qualify for a modest reward in weeks or store up points for a more substantial payback. More...
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