Facebook executive Sheryl Sandberg has enlisted NBA stars LeBron James, Stephen Curry and some of the basketball league's other top players to convince more men to join the fight for women's rights at home and at work. The players will deliver the message in public service announcements aired during NBA games on major TV networks over the next few months. Among other things, she believes most women are likely to have sex with their husbands or partners more frequently when they get more help at home - a phenomenon she has branded as ''choreplay.'' The clips featuring the basketball stars are part of a partnership to be announced Thursday between the NBA and LeanIn.org, a nonprofit group Sandberg started two years ago with the publication of a best-selling book advising women on the steps they should take to ensure they get the same opportunities as men traditionally have. Sandberg, Facebook's second-highest ranking executive behind CEO Mark Zuckerberg, is counting on the NBA's appeal to connect with millions of sports-loving men who haven't read her book. More...